YOU MUST HAVE A WEBSITE
by Bob Fraser
THE ACTOR'S TOOL KIT #23
A while back I posted an old actor's joke to the many
acting groups I belong to.
The joke goes like this: How many actors does it take
to screw in a light bulb?
100. One to screw it in and 99 to sit around Starbucks
saying, "I could have done that - if I could only get
a break."
The reason this is a funny joke is that it reveals an
underlying truth - a truth about actors' attitudes. The
joke, however, caused many actors to react negatively.
"That's not funny," was a common response.
Anyway, it caused a little stir.
I posted the joke because the attitudes it reveals are so
widespread among actors, that they have become fodder for
jokes.
Look, the fact that you know how to do a job is not
sufficient grounds to be offered the job. And please
don't wait for someone else to take action in order to
have your dreams come to fruition. My friends, if you
do, you'll be waiting a long time - like forever.
There is a lot of grunt work involved in convincing others
to hire you. If you don't do the grunt work, your avid
aspirations will not suffice.
"Could have" is no consolation for a dream neglected.
Don't ignore the truth just because it's in a joke.
On another subject, I have also made it clear, on occasion,
that I think every actor should own a computer - since it's
helpful for keeping records, printing résumés, sending
emails, finding auditions, sending and receiving faxes and
many other day-to-day chores.
I've also urged all actors to get a web site.
There are nay-sayers, who rail against the computer and
all its works.
One recently posted opinion stated that having a web site
was of no help to an actor. The main point of the post was
that casting directors were not out there, hiring actors
off of websites.
And no one was looking for actors' websites, in hopes of
finding the "next big thing."
There are two false assumptions here.
One, that casting directors hire actors - they don't.
(Producers hire actors. Casting folks are the personnel
office.)
And two, that the whole idea of a website is that people
will look for it.
If you approach this website business with the idea that,
"if you build it, they will come" - you will be sorely
disappointed in your results. Doing that is like putting
a bumper sticker on a car in Oslo, Norway and hoping that
a big important director will eventually see it.
A website is nothing more than an electronic brochure.
It gives you "space" to promote the benefits of your
product - trying to land a contract for your services.
Once you realize that your website is an opportunity to
sell yourself - and you begin to use it to sell - you will
start getting better results. It is worth doing your
homework to learn how to sell with your website. There are
lots of free guides about how to do that - out on the
digital highway.
A FEW RULES ...
1. Get your own domain name -- HarrisonFord.com is much
better than the free "HarrisonFordareallygoodactor/Yahoo
communities/Hollywood.net/hford.html (... and you should
use your name instead of Harrison Ford, because that one
is already being used.)
Your own domain name is not expensive. It costs between 60
and 90 bucks a year to have space on a web server - and
when you order from most companies, they will throw in the
registration of your domain name for free. There are also
places that sell domain names for as little as $4.95 a
year (when you buy ten years - which isn't a bad idea if
you are planning to stick with one name during your career.)
2. Get professional help - there are thousands upon thousands
of people who do web design. Get one of them to help you.
Again, it's not really expensive. I've seen designers who
will do the basic job for under a hundred bucks. Try looking
on google for one near you.
3. Don't wait for people to find your site. Remember, this
is an electronic brochure and like all brochures you have to
"hand it out."
Put your web site address on your resume, on your cards, on
your headshots, and heck, even a bumper sticker on a car in
Calcutta - or NYC if that's closer.
When you talk to casting directors, directors, other actors,
etc., make mention of your website. Make it part of your
schmooze.
Think of your website as a 'silent salesman' who is at work
24/7/365 - selling you.
BTW, that's why it should be done professionally.
There's no point in sending people to an amateur-ish site -
it just makes you look, well...
- like an amateur.
"Reprinted from ACTOR'S TOOL KIT, the email course just for
subscribers of Show Biz How-To, the free e-zine for actors.
Get your own subscription at: www.showbizhowto.com
© 2007 Bob Fraser Productions All Rights Reserved"
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